Wednesday, September 28, 2005

Juan Valdez # 1 Favorite Icon

Juan Valdez, the Candidate with Great Taste, Elected to Advertising Walk of Fame

NEW YORK, Sept. 28 PRNewswire-In a hotly contested race that pitted a mustached man and his mule against a trio of animated elves, a battery- operated bunny and a handful of dancing raisins, to name a few, America's coffee lovers voted with their taste buds, choosing substance over style and authenticity over snap, crackle and pop, to elect Juan Valdez, the front man for the National Federation of Coffee Growers of Colombia, as their Favorite Advertising Icon in the 2005 Advertising Week poll. Juan Valdez received the most votes of the 26 icons up for election, making the win the icing on a sweet week for the Federation as it also celebrates the first anniversary of the first Juan Valdez Café in the United States (at 140 East 57th Street in New York City) and unveils a giant billboard of Juan and his trusty mule Conchita in Times Square.

NEW YORK CNN-Money- Coffee farmer Juan Valdez and a spirited gecko representing Geico Insurance were crowned America's favorite advertising icons Tuesday in a contest as part of Advertising Week 2005.

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